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On Site SEO

By the way, SEO stands for search engine optimization. Knowing what the search engines expect to see and providing those needed materials is a must before a site will rank in search.

This video looks at several of the things you CAN do to help your site rank better in search.

The reality is that most of the videos on this site are about onsite SEO. For example, the lecture on Tags (3.14) is really there to help you with Onsite SEO. It will be necessary to watch all these videos before you can hope to understand this complex subject. It is important to note that you cannot become an SEO expert in the space of this video, or even this series. But you will know what is needed to continue your eduction at an even higher level. You’ll have a grasp of the subject, and be able to look at a website and know what is wrong and ask your web designer some pointed questions. To become an SEO practitioner takes time and hard work. I occasionally lose clients by being truthful.

One key concept of onsite SEO is to know that the search engines look at many, many factors when deciding how to rank. Google looks at over two-hundred. Each factor is given a numerical value and the site with the highest score ranks first.

When considered under this light, it becomes obvious that a careful review of the site will yield a number of little items that can be corrected. If these little things are worth only a point or two each, thirty of them will have a major impact in how your site scores. Now you know why we said earlier that it is necessary to watch many of these videos to get a handle on on site seo. By making numerous little fixes, we can raise our search ranking.

Website Design

This video gives you several resources you can use to inspect your website. For example: Google Developers has a tool you can use to see if Google thinks your website is mobile friendly. Great stuff! There're other websites for things like duplicate text and loading speed. There is no fluff here, this is all critical information.

Watch the video and visit each website mentioned. These resources will take you an entire evening to look through. It will be well worth the effort and may point out issues with your site that you didn’t know you had.

There are three videos with SEO in the title in this series and it you will note they are among the longest in the entire course. You will have lifetime access to this course, we sincerely hope you will avail yourself to these lectures in the future.

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Video Transcript


This time I want to help you rank your
website. it's all about on-site SEO. This
is Lecture 3.6; here we go.
You know so much of ranking your website
seems difficult; almost to the point of
impossible but there are some things
that are directly under your control and
those things are the things that happen
on your website that help you rank well.
And that is what we're going to talk
about this time: how to rank your page.
First of all, I have a little bit of a
rant. You know, when I have a client and
they want to rank a website, you've just
built a brand new website for them, they
expect to rank within just a week or two.
I want to tell you something: It takes
months for a new website to rank well. If
somebody tells you they can rank you
immediately, you need to get somebody
else. Also, nobody actually knows what the
Google algorithm consists of. If somebody
says "Listen, you work with me, I promise
you you'll rank number one in Google."
They can't they can't promise. Thats
because even the engineers at Google
don't know exactly what is involved in
the Google algorithm. Now there are no
shortcuts to ranking your website. It
takes time, it takes effort, and I'll tell
you something else: Most of the time it's
also going to take some money. Now you'll
have to watch some of the other videos
in this section in order to get a
complete idea of what it's going to take
to rank your website. For example; the
video on the Homepage. There's also a
video about your Landing page, the mobile
video, and the About Us video. Those are
all concerning on-site SEO and in fact
one site SEO could be a course into
itself. But they should give you 20 or 30
minutes worth of information, just to get
you started. Now for this video we did a
little experiment let me show you
something: Here's the basic setup for our
experiment; I went to Google typed in a
very competitive keyword: cabin rentals
in Gatlinburg. Gatlinburg sets at the
base of the Smoky Mountains
and they get nine and a half million
tourists a year. So we know this is going
to be competitive. We'll go past the ads,
we're interested in organic returns and
here of course, is the top organic return.
I also went to Bing and I repeated the
same experiment with the exact same
words and visited the top returns.
Here's the result; if you go to the
number one Bing returned, what you will
find is they have exactly five hundred
words in their text. If we go back to
Google and look at the number one return,
we'll find out it is even more. 808 words
in this particular websites description.
Also by the way, you'll notice it doesn't
really have anything to do with cabin
rentals, it's all about different things
that you can do in the city of
Gatlinburg itself. The same thing on the
third result. Notice it's not Gatlinburg
cabin rentals but it's an awful lot of
text talking about the local area. Their
word count 793 words. So it does seem
there is something to the theory you
need to have at least 500 words on your
local landing page in order to rank well.
One of the other things we need to
mention right here is page speed. It's
terribly important and the thing about
page speed is it's actually a balance.
It's a balance between graphics and
really cool javascripts on one side, and
load times on the other side. It's a very
important consideration for SEO. Let me
show you why. This website is called
developers.google.com and the particular
page is called PageSpeed insights.
All we're going to do of course is enter
the website address we want analyzed.
Click the analyze button and we're going
to look at this particular website. Now
this is a client of mine who is in the
process of rebuilding his website. So you
and I are seeing this really for the
first time. It says here that he's
got a user experience of 76 out of 100.
Google shows that as caution. However, I
would say that really isn't too bad and
the SiteLiner information is going to
confirm that for us. But what it is going
to show us thats kind of nice, is some of
the things that that we can fix. And how
to fix these items. As we can see, he
really doesn't have a very bad mobile
usage experience, 62 out of 100. There's
probably room for improvement here. He
really needs to pop this one up another
eight or ten points. However Google once
again is going to show him what he can
fix and how to optimize his images.
Hopefully he's going to do that here in
the next day or so. Now the question
comes up: why is this important? Well if
we look at Moz blogs we see that they
have done quite a bit of research and
experimentation. And Moz believes that as
far as SEO counts, it doesn't. Google says
it is a ranking factor. However Moz
believes that that factor is so low that
it probably does not have a major
influence on your rank position. However
I'll tell you something that's far more
important than what Google thinks and
that is how loading time affects the
number of customers you have. Let me show
you this graph. This is kind of a big
deal: in four seconds about one-fourth of
your people are going to leave. So really
I always make sure that my websites stay
under two seconds. Down in this area
somewhere. If you see your website on
Google getting over two seconds on Page
Insights, you really need to step back
and figure out what to do in order to
get your page to load a little bit
better. Once again that is on KISSmetrics.
You ought to go ahead and go through
both KISSmetrics and through Moz if you
have a few minutes
and read what they had to say on
these two subjects. While there are many
sites that check off-site SEO backlink
profile and such, there really are not
that many that check on site SEO. This is
one of my favorites it's called SiteLiner
and I'm going to test my own site
here in order to not embarrass any of my
clients. I discovered something, I
didn't know; I have a broken link on my
site. However, let's go through this: what
happened, I went to SiteLiner.com,
entered the name of my website, and it
has found 30 errors and one broken link.
Duplicate Content, that is text that
appears on more than one page inside my
website. Four percent is not too bad.
Common Content; common content is things
like the footer, perhaps the navigation
bar, these are items that while not
necessarily duplicate text; in fact do
show up on pretty much every page on the
site. Unique Content is exactly what it
sounds like: that is the actual page
content. Now this is the important part.
This is where we are going to compare in
this case, my site with other sites.
Average page size 30 kb, other sites are
40. Lower in this case is a good thing
and the reason why it's important is
this next number, average load time. Mine
is 262 milliseconds so two and a half
seconds. Most websites can get as high as
five and three-quarters seconds. So that
that's not bad at all. It puts me in the
21st percentile and in this case lower
is better. Words per page higher is
better. The average number of words per
page on my site is 701, most sites 596. We
covered this, and it's important, in a
video on text. Text to HTML ratio: what
this is is the amount of text
in the HTML code compared to the code
itself. In other words, a navigation bar
or a script, all of those things have
HTML in them, and so for my particular
site it's eleven percent. Other sites
eight percent. I know that it's a
little on the high side. This is one of
the very few areas where I'm slightly
higher but I also know that I have a
rather advanced page. Remember duplicate
content and common content? We covered
those just a second ago. Internal links
per page. What that is, is how many pages
on my site have links to other pages
inside the site. My average page has 29
links and the median for other sites is
24. That's a good thing. Now the reason
why we're interested in this, by the way;
Google counts internal links. They count
external links too but if you have some
running text in your in your website and
it happens to mention hotel rooms, go
ahead and put that as a link to your
hotel rooms page. It will count towards
your overall page ranking.
External links per page is two. All other
sites is five. I I'm not terribly worried
about that. What that is is links coming
from my site to other websites. In
fact I do have a few, it's just the
average happens to be zero. Total links per
page, 29, since external 0, that simply is
how many internal links. Inbound links
per page also happens to be 29. The
median for other sites is 20. So that's a
good thing. It's, it's not really good,
sixty-six percent tile is where I rank.
Higher is better by the way, but that's
going to give you a real quick overview
of Site Liner, siteliner.com. I
recommend you check it out. Remember a
moment ago we discovered we had a broken
link using our site liner software? So
now we need to go find
this link. I want to make sure that we can
fix it. What we'll do is go to
brokenlinkcheck.com. All one word: www.broken
linkcheck.com. We're going to enter the
name of our website and tell it go find
broken links. Not a problem at all. And
the broken link is down here in this
particular field. It is under our Tips
Section SEO tips. The name of the link
itself is called "shown". By clicking the
blue URL link, it will take us to the
page in question and sure enough there's
the link that we're after. We will go
ahead and open our site building
software and fix that link right away.
By the way, this is important to the
quality of your website. In Google eyes,
it's an SEO issue. Not only that, of
course, it's going to frustrate
visitors to the website when they click
on broken links. So we really do want to
take care of this, this afternoon. That's
going to do it for this Section but
remember what I said right up front: This
is going to take time and the on-site
SEO information is also scattered in a
number of other videos throughout
Section 3. Coming up next time, it's Local
SEO, video 3.7. I'll see you soon.

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