Twitter has such a high profile because of it’s users that it needed to be included in the course. Notice why; not that it has as many users as Facebook or the influence of TripAdviser, but because politicians and corporations have made so many wild-eyed statements on the platform that it cannot be ignored.
Having said the obvious, it must also be pointed out that Twitter is a good value for the advertising dollar. Twitter also has the advantage of having a feeling of being live. It is what is being said at this second.
Now for the advertiser, that is not a good thing. One advantage of print advertising is its “legs”. Which is to say that a publication will lay around the house for days and be looked over a couple of times by different family members. A Tweet that’s five minutes old is finished.
Another issue we have with Twitter is that you can often find that you will have hundreds of followers who will never do business with you. Often, these are people in your same niche. They follow you to see if they can learn from you. They also know that it's a good way to get follow-backs and inflate their numbers for the benefit of the boss.
If you do start on Twitter, be sure to monitor and use the platform almost constantly. Its very nature makes it a poor choice for answers the next day.
Yelp is used extensively for restaurant reviews and carries weight with a segment of the public. The company wants to open the platform for all types of reviews but this hasn’t yet caught on. If your tourism based business happens to be a restaurant, you really should look into Yelp.
The video lecture covers a controversy concerning advertising and rankings on Yelp. The Lecture doesn’t take sides but you should be aware of the accusations. The charge is that those who advertise get higher reviews. With this in mind, do due diligence before claiming a business. If you want to know more about this important issue, please contact us.