This page contains links to an entire series of articles containing over five hours of video instruction. This collection of tourism marketing tips will help you create a more logical and complete sales funnel.
There are several buttons on the upper left that will break these pages into more consumable categories. Simply click on a button and peruse the available pages on that topic.
It is important to note that Tourism Marketing Tips practices Integrated Marketing. That is a method of marketing that embraces the entire spectrum of available tools to form a more complete view of options to take the prospect through the process of becoming a customer.
We believe that all these parts must work together, online and off-line, to make a cohesive path your prospect can follow to make a positive buying decision. This is very much akin to the Doctor who practices holistic medicine. It’s not just the pills, it’s also what you eat and how much you walk.
We are the only tourism marketing company that we are aware of that starts with basic buyer phycology and works through a complete sales funnel. Put more bluntly; the so-called gurus who completely ignore off-line marketing are missing many opportunities. We also believe these companies are not truly serving their customers by not showing the full range of available techniques to drive traffic and increase sales.
A potential customer doesn’t understand that there is a path (sales funnel) that they are supposed to follow. If they talk to someone while waiting in the Restaurant lobby, that is still a part of the Sales Funnel. If they talk to one of your customers in person, that is also still part of the Sales Funnel. We have a Tips page on Networking and Face to Face marketing. Thirty years ago, word of mouth was a big deal but nobody mentions it anymore. Why? Did people stop asking each other what they like?
We hope you decide to go through these tips & videos and adsorb as much of the information as you can. We will recommend that you start with basic buyer psychology, and move on to website design, then SEO, and finish with the Sales Funnel. While that will still not hit all the tourism marketing pages, you will have a firm grasp of the essentials you need to put a decent marketing plan together.